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Publications

PRODUCT DEVELOPMENT PROCESS

Abetti, P. A. and Stuart, R. W., “Evaluating New Product Risk,” Vol. 31, No. 3, May-June, 1988, pp. 40-43

Acona, D. G. and Caldwell, D., “Improving the Performance of New Product Teams,” Vol. 33, No. 2, March-April, 1990, pp. 25-29

Baker, K. G., Hozier Jr., G. C. and Rogers, R .D., “Supply-side Marketing: Risks and Benefits,” Vol. 30, No. 5, September-October, 1987, pp. 26-30

Becker, R. H., Crawley, L. S. and Little Jr., R. J., “Have You Looked Into Your Pool of Unexploited Technology Lately?,” Vol. 32, No. 3, May-June, 1989, pp. 33-35

Bisio, A. and Gastwirt, L. E., “Assessing Market Potential,” Vol. 24, No. 5, September, 1981, pp. 18-22

Bissell, H. D., “Research and Marketing: Rivals or Partners,” Vol. 14, No. 3, May, 1971, pp. 65-73

Bhuiyan, N., Thompson, V. and Gerwin, D., “Implementing Concurrent Engineering,” Vol. 49, No. 1, January-February, 2006, pp. 38-43

Boggs, R. W., Bayuk, L. M. and McCamey, D. A., “Speeding Development Cycles,” Vol. 42, No. 5, September-October, 1999, pp. 33-38

Brenner, M. S., “Tracking New Products: A Practitioners Guide,” Vol. 37, No. 6, November-December, 1994, pp. 36-40

Brodsky, P. H., “How Companies Kill Fundamental Research-A ‘TOOtorial’,” Vol. 41, No. 5, September-October, 1998, pp. 10-13

Brunings, K. J., “The Role of Basic Research in Development of Medicinal Products,” Vol. 22, No. 4, July, 1979, pp. 19-23

Brunner, G. F “The Tao of Innovation,” Vol. 44, No. 1, January-February, 2001, pp. 45-51

Buderi, R., “Xerox R&D Managers Learn To Build Business Values into Their Products,” Vol. 41, No. 3, May-June, 1998, pp. 9-11

Burkart, R. E., “Reducing R&D Cycle Time,” Vol. 37, No. 3, May-June, 1994, pp. 27-32

Busch, V. J., “Combinatorial Analysis – How Much Is It Worth?,” Vol. 44, No. 2, March-April, 2001, pp. 38-39

Busch, V. J and Tincher, G., “Winning in Industrial Markets,” Vol. 41, No. 4, July-August, 1998, pp. 48-54

Butler, O. B., “What Marketing Expects from R&D,” Vol. 19, No. 1, January, 1976, pp. 7-9

Carroad, P. A. and Carroad, C. A., “Strategic Interfacing of R&D and Marketing,” Vol. 25, No. 1, January, 1982, pp. 28-33

Carter, R. and Edwards, D., “Financial Analysis Extends Management of R&D,” Vol. 44, No. 5, September-October, 2001, pp. 47-57

Chambers, C. A., “Transforming New Product Development,” Vol. 39, No. 6, November-December, 1996, pp. 32-37

Chay, R. F., “Discovering Unrecognized Needs with Consumer Research,” Vol. 32, No. 2, March-April, 1989, pp. 36-39

Choperena, A.M., “Fast Cycle Time – Driver of Innovation and Quality,” Vol. 39, No. 3, May-June, 1996, pp. 36-40

Condit, P. M., “Focusing on the Customer: How Boeing Does It,” Vol. 37, No. 1, January-February, 1994, pp. 33-37

Cooper, R. G. and Kleinschmidt, E. J., “Winning Business in Project Development: The Critical Success Factors,” Vol. 50, No. 3, May June, 2007, pp. 52-66

Cooper, R. G., “Managing Technology Development Projects,” Vol. 49, No. 6, November-December, 2006, pp. 23-31

Cooper, R. G., “Developing New Products on Time, In Time,” Vol. 38, No. 5, September-October, 1995, pp. 49-57

Cooper, R. G., “Debunking the Myths of New Product Development,” Vol. 37, No. 4, July-August, 1994, pp. 40-50

Cooper, R. G., “New Products: What Distinguishes the Winners,” Vol. 33, No. 6, November-December, 1990, pp. 27-31

Cooper, R. G., “New Product Performance and Product Innovation Strategies,” Vol. 29, No. 3, May-June, 1986, pp. 17-25

Cooper, R. G., “Most New Products Do Succeed,” Vol. 26, No. 6, November-December, 1983, pp. 20-25

Cooper, R. G., “How to Identify Potential New Product Winners,” Vol. 23, No. 5, September, 1980, pp. 10-19

Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. “Benchmarking Best BPD Practices – Part I,” Vol. 47, No. 1, January-February, 2004, pp. 31-43; “Part II,” Vol. 47, No. 3, May-June, 2004, pp. 50-59; “Part III,” Vol. 47, No. 6, November-December, 2004, pp. 43-55

Cooper, R. G. and Kleinschmidt, E. J., “Winning Business in Product Development: The Critical Success Factors,” Vol. 39, No. 4, July-August, 1996, pp. 18-29

Coover, H. W., “Discovery of Superglue Shows of Pursuing the Unexplained,” Vol. 43, No. 5, September-October, 2000, pp. 36-39

Courtney, H. and Lovallo, D., “Bringing Rigor and Reality to Early-Stage R&D Decisions,” Vol. 47, No. 5, September-October, 2004, pp. 40-45

Coyne, E. D., “How 3M Innovates for Long-Term Growth,” Vol. 44, No. 2, March-April, 2001, pp. 21-22

Crawford, C. M., “New Product Failure Rates: A Reprise,” Vol. 30, No. 4, July-August, 1987, pp. 20-24

Crawford, C. M., “New Product Failure Rates – Facts and Fallacies,” Vol. 22, No. 5, September, 1979, pp. 9-13

Cusumano, M. A. and Selby, R. W., “How Microsoft Competes,” Vol. 39, No. 1, January-February, 1996, pp. 26-30

Davidson, J. M., Clamen, A. and Karol, R. A., “Learning from the Best New Product Developers,” Vol. 42, No. 4, July-August, 1999, pp. 12-18

Di Benedetto, A. C., “Purchasing Joins the NPD Team,” Vol. 46, No. 4, July-August, 2003, pp. 45-51

Donovan, S. S., “It’s People Who Get New Products to Market Fast,” Vol. 37, No. 5, September-October, 1994, pp. 12-13

Dyer, B., Gupta, A. K. and Wilemon, D., “What First-to-Market Companies Do Differently,” Vol. 42, No. 2, March-April, 1999, pp. 15-21

Eldred, E. W. and McGrath, M. E., “Commercializing New Technology – I,” Vol. 40, No. 1, January-February, 1997, pp. 41-47; “Part II,” Vol. 40, No. 2, March-April, 1997, pp. 29-33

Elkus Jr., R. J., “Lose Your Strategic Markets and You Lose Control of Your Destiny,” Vol. 34, No. 1, January-February, 1991, pp. 7-8

Ellis, L. W. and Curtis, C. C., “Measuring Customer Satisfaction,” Vol. 38, No. 5, September-October, 1995, pp. 45-48

Ellis, L. W. and Curtis, C. C., “Speedy R&D: How Beneficial?,” Vol. 38, No. 4, July-August, 1995, pp. 42-51

Etienne, E. C., “Interactions between Product R&D and Process Technology,” Vol. 24, No. 1, January, 1981, pp. 22-27

European Industrial Research Management Association, “R&D and New Products,” digest from “The Role of R&D in Quality Assurance,” Working Group Report #24, Vol. 25, No. 4, July, 1982, pp. 16-22

Fischer, W. A., Hamilton, W., McLaughlin, C. P. and Zmud, R. W., “The Elusive Product Champion,” Vol. 29, No. 3, May-June, 1986, pp. 13-16

Fogg, C. D., “The Market Directed Product Development Process,” Vol. 20, No. 5, September, 1977, pp. 25-32

Friar, J. H. and Balachandra, R., “Spotting the Customer for Emerging Technologies,” Vol. 42, No. 4, July-August, 1999, pp. 37-43

Gamlin, J.N., Yourd, R. and Patrick, V., “Unlock Creativity with ‘Active’ Idea Management,” Vol. 50, No.1, January-February, 2007, pp. 13-16

Germeraad, P., “The Changing Role of R&D,” Vol. 44, No. 2, March-April, 2001, pp. 15-16

Gilman, J. J., “Planning with Demand Charts,” Vol. 30, No. 4, July-August, 1987, pp. 32-37

Gobeli, D. H. and Brown, D. J., “Analyzing Product Innovations,” Vol. 30, No. 4, July-August, 1987, pp. 25-31

Gupta, A. K. and Wilemon, D., “Why R&D Resists Using Marketing Information,” Vol. 31, No. 6, November-December, 1988, pp. 36-41

Gupta, A. K., Raj, S.P. and Wilemon, D., “Managing the R&D Marketing Interface,” Vol. 30, No. 2, March-April, 1987, pp. 38-43

Gupta, A. K. and Souder, W. E., “Key Drivers of Reduced Cycle Time,” Vol. 41, No. 4, July-August, 1998, pp. 38-43

Hartlaub, J., “Getting Every Employee into the (Innovation) Act,” Vol. 37, No. 6, November-December, 1994, pp. 41-45

Henard, D. H. and McFayden, M. A., “R&D Knowledge is Power,” Vol. 49, No.3, May-June, 2006, pp. 41-47

Hise, R. T. and Groth, J. C., “Assessing the Risks New Product Face,” Vol. 38, No. 4, July-August, 1995, pp. 37-41

Holmes, M. F. and Campbell, R. B., “Product Development Process: Three Vectors of Improvement,” Vol. 47, No. 4, July-August, 2004, pp. 47-55

Hopkins, D. S., “New Product Winners and Losers,” Vol. 24, No. 3, May, 1981, pp.12-17

Hout, T. M., “Time-Based Competition is Not Enough,” Vol. 39, No. 4, July-August, 1996, pp. 15-17

Howell, L. J., “Adapting GM Research to a New Corporate Strategy,” Vol. 46, No. 3, May-June, 2003, pp. 14-20

Kimzy, C. H., “Technology Outsourcing in the U.S. and Japan,” Vol. 45, No. 4, July-August, 2002, pp. 36-42

Koen, P., Ajamian, G., Burkart, R, Clamen, A., Davidson, J., D’Amore, R., Elkins, C. Herald, K., Incorvia, M., Johnson, A., Karol, R., Seibert, R. Slavejkov, A. and Wagner, K., “Providing Clarity and a Common Language to the ‘Fuzzy Front End’,” Vol. 44, No. 20, March-April, 2001, pp. 16-55

Kumpe, T. and Bolwijn, P. T., “Toward the Innovative Firm – Challenge for R&D Management,” Vol. 37, No. 1, January-February, 1994, pp. 38-44

Larson, C. F., “Industrial R&D in 2008,” Vol. 41, No. 6, November-December, 1998, pp. 19-24

Lester, D. H., “Critical Success Factors for New Product Development,” Vol. 41, No. 1, January-February, 1998, pp. 36-43

Little, B. and Cooper, R. G., “The Role of Marketing Research in New Technology Ventures,” Vol. 20, No. 3, May, 1977, pp. 20-25

Lovett, J. R., “Doing the Right Things Right, All the Time,” Vol. 35, No. 5, September-October, 1992, pp. 35-38

Lufty, R. and Belkhir, L., “Managing Innovation at Xerox,” Vol. 44, No. 4, July-August, 2001, pp. 15-16

Lynn, G. S., Mazzuca, M. and Morone, J. G., “Learning is the Critical Success Factor in Developing Truly New Products,” Vol. 41, No. 3, May-June, 1998, pp. 45-51

Maccoby, M., “To Create Quality, First Create the Culture,” Vol. 36, No. 5, September-October, 1993, pp. 49-51

MacMillan, I.C, van Putten, A.B., McGrath, R.G. and Thompson, J.D., “Using Real Options Discipline for Highly Uncertain Technology Investments,” Vol. 49, No. 1, January-February, 2006, pp. 29-37

Malik, K., “How BICC Cables Transferred a New Process Technology from R&D to Manufacturing,” Vol. 44, No. 4, July-August, 2001, pp. 55-59

Markham, S. K., “Moving Technology from Lab to Market,” Vol. 45, No. 6, November-December, 2002, pp. 31-42

Markham, S. K. and Smith, L. A., “Product Champions: Truths, Myths and Management,” Vol. 44, No. 3, May –June, 2001, pp. 44-45

Mathey, C. J., “New Approaches to the Management of Product Planning,” Vol. 19, No. 6, November, 1976, pp. 13-18

McDonough III, E. F. and Barczak, G., “Managers at Work,” Vol. 42, No. 3, May-June, 1999, pp. 9-18

McKenna, R., “The Market Was the Teacher,” Vol. 38, No. 2, March-April, 1995, pp. 10, 12-13

Mello, S., “Right Process, Right Product,” Vol. 44, No. 1, January-February, 2001, pp. 52-58

Merrifield, B., “Innovation Management in the 7th ‘Great Epoch’,” Vol. 42, No. 5, September-October, 1999, pp. 10-14

Meyer, C. and Purser, R. E., “Six Steps to Becoming a Fast-Cycle-Time Competitor,” Vol. 36, No. 5, September-October, 1993, pp. 41-48

Meyer, M. H., “Revitalize Your Product Lines through Continuous Platform Renewal,” Vol. 40, No. 2, March-April, 1997, pp. 17-28

Meyer, M. H. and Mugge, P. P., “Make Platform Innovation Drive Enterprise Growth,” Vol. 44, No. 1, January-February, 2001, pp. 25-39

Miller, W. L., “A Broader Mission for R&D,” Vol. 38, No. 6, November-December, 1995, pp. 24-36

Millson, M. R. and Wilemon, D., “Strategic Partnering for Developing New Products,” Vol. 39, No. 3, May-June, 1996, pp. 41-49

Montelone, J. P., “How R&D and Marketing Can Work Together,” Vol. 19, No. 2, March, 1976, pp. 19-21

Muncaster, J. W., “Picking New Product Opportunities,” Vol. 24, No. 4, July, 1981, pp. 26-29

Munsch, K., “Outsourcing Design and Innovation,” Vol. 47, No. 1, January-February, 2004, pp. 27-30

Neff, M. C. and Shanklin, W. L., “Creative Destruction as a Market Strategy,” Vol. 40, No. 3, May-June, 1997, pp. 33-40

Nissing, N., “Would You Buy a Purple Orange?,” Vol. 50, No. 3, May-June, 2007, pp. 35-39

Odioso, R. C., “An R&D Executive Looks at Marketing,” Vol. 30, No. 5, September-October, 1987, pp. 20-25

Ozer, M., “Managing the Selection Process for New Product Ideas,” Vol. 47, No. 3, May-June, 2004, pp. 10-11

Parry, C. W., “The Role of R&D in a Basic Industry,” Vol. 28, No. 4, July-August, 1985, pp. 27-28

Parther, C. W, “Involve Everyone in the Innovation Process,” Vol. 45, No. 5, September-October, 2002, pp. 13-16

Pawlak, A. M., “Developing Technology with R&D Customers,” Vol. 39, No. 5, September-October, 1996, pp. 44-47

Perry, T., “Designing a Culture for Creativity,” Vol. 38, No. 2, March-April, 1995, pp. 14-17

Phillips, F., Ochs, L. and Schrock, M., “The Product is Dead – Long Live the Product – Service!,” Vol. 42, No. 4, July-August, 1999, pp. 51-56

Place, G., “Wanted: People to Manage Opportunity,” Vol. 28, No. 4, July-August, 1985, pp. 32-35

Porter, A. L., Yglesias, E., Kongthon, A., Courseault, C. and Newman, N. C., “Get What You Need from Technology Information Products,” Vol. 47, No. 6, November-December, 2004, pp. 16-19

Rajogopalan, R., “Developing Novel Catalysts with Six Sigma,” Vol. 47, No. 1, January-February, 2004, pp. 13-16

Robb, W. L., “Don't Change the Engineers – Change the Process,” Vol. 35, No. 2, March-April, 1992, pp. 8-9

Roberts, E. B., “Benchmarking Global Strategic Management of Technology,” Vol. 44, No. 2, March-April, 2001, pp. 25-26

Roberts, R. W. and Burke, J. E., “Six New Products – What Made Them Successful?,” Vol. 17, No. 3, May, 1974, pp. 21-24

Ryans Jr., J. K. and Shanklin, W. L., “Positioning and Selecting Target Markets,” Vol. 27, No. 5, September-October, 1984, pp. 28-32

Shanklin, W. L., “Supply-side Marketing Can Restore ‘Yankee Ingenuity’,” Vol. 26, No. 3, May-June, 1983, pp. 20-25

Sheasley, W. D., “Leading the Technology Development Process,” Vol. 42, No. 3, May-June, 1999, pp. 49-55

Siadat, B., “Technology Delivery Challenges at W.R. Grace,” Vol. 39, No. 5, September-October, 1996, pp. 36-43

Smith, G. R., Herbein, W. C. and Morris, R. C., “Front-End Innovation at AlliedSignal and Alcoa,” Vol. 42, No. 5, November-December, 1999, pp. 15-24

Smith, P. G., “Managing Risk as Product Development Schedules Shrink,” Vol. 42, No. 5, September-October, 1999, pp. 25-32

Smith, P. G., “Your Product Development Process Demands Ongoing Improvement,” Vol. 39, No. 2, March-April, 1996, pp. 37-44

Smith, P.G. and Reinertsen, D. G., “Shortening the Product Development Cycle,” Vol. 35, No. 3, May-June, 1992, pp. 44-49

Song, X. M. and Parry, M. E., “How the Japanese Manage the R&D/Marketing Interface,” Vol. 36, No. 4, July-August, 1993, pp. 32-38

Souder, W. E., “Improving Productivity through Technology Push,” Vol. 32, No. 2, March-April, 1989, pp. 19-24

Souder, W. E., “Promoting an Effective R&D/Marketing Interface,” Vol. 23, No. 4, July, 1980, pp. 10-15

Souder, W. E., Song, X. M. and Kawamura, K., “America’s Edge in New Product R&D,” Vol. 41, No. 2, March-April 1998, pp. 49-56

Stalk Jr., G., “Hardball Innovation,” Vol. 49, No. 1, January-February, 2006, pp. 20-28

Steele, L. W., “Speeding the Transition of R&D to Commercial Use,” Vol. 18, No. 5, September, 1975, pp. 30-34

Stephen, K. M. and Aiman-Smith, L., “Product Champions: Truths, Myths and Management,” Vol. 44, No. 3, May-June, 2001, pp. 44-50

Stevens, G. A. and Burley, J., “3,000 Raw Ideas = 1 Commercial Success,” Vol. 40, No. 3, May-June, 1997, pp. 16-27

Stumpe, W. R., “Who Pays for New Product Development?,” Vol. 21, No. 5, September, 1978, pp. 17-19

Swink, M., “Building Collaborative Innovation Capability,” Vol. 49, No.2, March-April, 2006, pp. 37-47

Swink, M., “Product Development Faster, On-Time,” Vol. 45, No. 4, July-August, 2002, pp. 50-58

Vesey, J. T., “Speed-to-Market Distinguishes the New Competitors,” Vol. 34, No. 6, November-December, 1991, pp. 33-38

Von Hippel, E., “New Product Ideas from ‘Lead Users’,” Vol. 32, No. 3, May-June, 1989, pp. 24-27

Walsh, W. J., “Developing the Metaquality Product,” Vol. 35, No. 5, September-October, 1992, pp. 44-49

Walsh, W. J., “Get the Whole Organization Behind New Product Development,” Vol. 33, No. 6, November-December, 1990, pp. 32-36

White, W., “The Research Survey: A Way to Bridge Gap between Lab and Market,” Vol. 21, No. 4, July, 1978, pp. 14-18

Wolff, M. F., “Making Customer Visits Pay,” Vol. 35, No. 1, January-February, 1992, pp. 10-12

Wolff, M. F., “Metanoic Society Helps Shell Commercialize Product Ideas in Half the Time,” Vol. 34, No. 6, November-December, 1991, pp. 9-11

Wolff, M. F., “Practice ‘Aggressive Incrementalism’,” Vol. 31, No. 4, July-August, 1988, pp. 8-10

Wolff, M. F., “Overcoming Roadblocks to the Marketplace,” Vol. 30, No. 2, March-April, 1987, pp. 9-10

Wolff, M. F., “Overcoming Roadblocks to Commercializing Industrial R&D Projects,” Vol. 29, No. 4, July-August, 1986, pp. 9-11

Womack, A., “Getting Feedback from Your Customers,” Vol. 34, No. 6, November-December, 1991, p. 12

Young, H. C., “Effective Management of Research-Market Teams,” Vol. 22, No. 2, March, 1979, pp. 7-12

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