Sourcing Innovation through R&D Alliances

Exclusive one and a half day workshop on techniques and tools for creating R&D alliances

Learn how industry leaders are energizing their R&D and new product development processes, by creating high-impact collaborations with external firms

July 24 - 25, 2008
Hosted by Alcatel-Lucent
Murray Hill, NJ
(Limited to 20 participants and only 1 participant allowed per company)

More than a course on Open Innovation

Accessing leading edge technology is a critical item on the CTO's agenda. Collaborative Growth allows firms to increase revenues by forming powerful relationships with external firms. Some companies bring entirely new products to market by combining their resources with complementary resources of partners. Others form relationships with venture capital companies to search for the “next big thing.” These firms have not abandoned internal product development or mergers and acquisitions. They have added a third dimension of growth and are reaping the rewards.

Implementing Open Innovation is an art form, but one that can be approached through the use of proven management tools. This course provides a practical roadmap that helps managers access external innovation using methodologies proven in many Fortune 500 companies. Most management courses are designed to help managers think differently. This course is designed to help managers act differently by breaking through the buzzwords and providing specific tools and techniques as well as real-world industry examples and guided implementation exercises.

Who Should Attend

Executives responsible for R&D, new product development, business development, innovation, partnerships/alliances/licensing, technology strategy, and corporate growth. The skills covered are also critical for corporate lawyers, intellectual property managers and financial executives. Course is limited to 20 participants and only 1 participant allowed per company.

Why Attend

Collaborative Innovation touches every industry. Large or small, new or established, every firm faces the growth challenge. The value of attending can be judged by the impact on two key measures: improving your firm's market presence and increasing the bottom line.

10 Key Benefits

In this interactive session, learn how leading firms:

1. Implement Open Innovation using the “Want, Find, Get, Manage” Model.
2. Determine what resources your firm “Wants” to access externally.
3. “Find” the resources you “Want.”
4. “Get” those resources rapidly using the Alliance Framework.
5. “Manage” collaborative relationships to success.
6. Overcome special problems with collaborative R&D relationships.
7. Deal with collaborations that are not meeting expectations.
8. Become your industry's “Partner of Choice.”
9. Utilize tools, metrics, and management techniques that tie these processes together.
10. Network with technology managers from other leading firms working in this area.

5 Key Deliverables

Attendees take home:

1. Hands-on guidance and advice from leading experts, including recommendations for your unique challenges and opportunities
2. Proven frameworks for implementing Open Innovation
3. A complimentary signed copy of Reinventing Corporate Growth by Gene Slowinski, Ph.D.
4. Full set of reference materials which you may share with others in your firm, including notes from the meeting generated by a meeting facilitator
5. New network of peers and colleagues to exchange ideas now and after the session ends

Led by:

Gene Slowinski, PhD  
Author of Reinventing Corporate Growth and co-author of The Strongest Link Director, Strategic Alliance Research, Graduate School of Management, Rutgers University Managing Partner, Alliance Management Group Inc.

Co-facilitator:
Joe Raksis, PhD

IRI Emeritus and former Senior Vice President of Research & New Market Development, Flint Ink Corporation

Featuring special presentation by:

Stewart Mehlman
Director, Licensing, Alliances & Emerging Technologies, Praxair & Co-Chair of IRI's “Better Practices in Managing IP in Open Innovation” Research-on-Research Working Group

Preliminary Agenda

Alliance Framework is a registered service mark of Sagal and Associates, Inc. “Want, Find, Get, Manage” Model is a registered service mark of Alliance Management Group, Inc.